Lately a large discussion among fellow Realtors has come down to what marketing techniques are we using today to attract buyers to our listings. How are we procuring the listing? Are we marketing the home to the right demographics? Or are we doing what the seller wants us to do to keep and get the listing knowing the success rate is minimal in this market?
I have talked with some Realtors who when doing their listing presentation to the sellers are asking them what they are lookign for out of their Realtor. A lot of Realtors have been tellign me lately that the seller would like the home marketed X way. Eventhough, they feel this is a waste of time, resources and money they agree to do it in order to get the listing. Are we doing our client justice by doing that?
I have a foundation for which I use to market each and every home. For me from there it depends on the demographics of the potential buyer, location of the home, schools assigned to that home, proximity to places, and type of home. No two homes are alike and thus no two homes can be marketed the same way. Does everything I do work all the time? NO. However; I seem to have a signifcatly higher showing ratio than any of the other 60+ agents in my office. So, I feel I must be doing something right. Becasue without showings you cannot get buyers placing offers on your homes.
I beleive in this market especially that the Realtor you hire to sell your home needs to be the expert in that area. A seller needs to trust the Realtor's marketing plan and adhere to it. Will it always work; probably not. But, we have experince in doing this and (if they are like me) have tested different marketing ideas to see what works and what does not work in their market.
So, if I have a potential seller who wishes me to focus my advertising dollars on an avenue of marketing that my experince has showed me to generate less results; I explain why I do not do it. If they persist I have walked away from the listing. It is not as easy as putting a sign in the yard, lockbox on the door and putting it in the multiple listing service...it takes a lot of work and time to get a home sold today.
I have also noticed that when a Realtor is asked and agrees to do a marketing plan that they do not agree with; the effort that is put forth in that plan is not as much as one they feel has a chance for a higher return. they basically are going throgh the motions to please the seller.
So, if your Realtor is telling you he will do all the different things you want to advetise your home without injecting that some may not be as productive as others are they really trying to sell your home or jsut trying to get a listing?
Dave diCecco
Realtor/Broker
www.davedicecco.com
Wednesday, October 6, 2010
Tuesday, October 5, 2010
New Listing: 9400 lexington Circle Unit C Charlotte, NC. 28213
OFFERED AT ONLY $82,000
REMARKABLE and STUNNING are just the first two words that come to mind when describing this townhome. The attention to detail shows throughout the whole house. The way the hardwood floors in the kitchen, dining room and entrance way to the carpet in the living room and upstairs. You can tell great detail and care was taken with this townhome. The custom made mantle on the fireplace is exquisite. The windows have just been repalced in July of this year. the large window in the livng room allows for plenty of natural light to brighten up the home. One of only 11 townhomes in the complex that has a fireplace; this one was converted over to gas a few years ago.
The back deck was added onto the home and flows greatly form the new patio door in the rear of the home. A nice flower box and fencing help give you the privacy and enjoyment of your back yard area. The complex just had recently replaced all the roofs on the buildings and have the homes yearly treated for prevention of termites as part of your inexpensive homeowners association dues.
Within walking distance to UNCC and research park and conviently located to shopping and major highways makes this townhome a bargain in a great location...
Dave diCecco
Realtor/Broker
www.davedicecco.com
REMARKABLE and STUNNING are just the first two words that come to mind when describing this townhome. The attention to detail shows throughout the whole house. The way the hardwood floors in the kitchen, dining room and entrance way to the carpet in the living room and upstairs. You can tell great detail and care was taken with this townhome. The custom made mantle on the fireplace is exquisite. The windows have just been repalced in July of this year. the large window in the livng room allows for plenty of natural light to brighten up the home. One of only 11 townhomes in the complex that has a fireplace; this one was converted over to gas a few years ago.
The back deck was added onto the home and flows greatly form the new patio door in the rear of the home. A nice flower box and fencing help give you the privacy and enjoyment of your back yard area. The complex just had recently replaced all the roofs on the buildings and have the homes yearly treated for prevention of termites as part of your inexpensive homeowners association dues.
Within walking distance to UNCC and research park and conviently located to shopping and major highways makes this townhome a bargain in a great location...
Dave diCecco
Realtor/Broker
www.davedicecco.com
Monday, October 4, 2010
New Listing: 1921 Brewton Drive Charlotte, NC. 28206
OFFERED AT ONLY: $94500
This 5 bedroom 2 and half bath home located in the north end of Charlotte provides plenty of room for the family. Located in a House Charlotte Neighborhood allows the new homeowner to own this home with NO MONEY DOWN. Sitting on a corner lot the level back yard is completely fenced in allowing kids room to play. There is a cutom built storage shed in the back with a separate office area as well.
When you walk into this great 1500+ square foot home you will notice the great utlization of space. The master bedroom has been converted into an office on the main level and has been adorned last year with cherry hardwood floors. The living room and all upstairs bedrooms have new carpet repalced within the last 2 years. You will notice a large eat in kitchen area with plenty of countertop space and cabinets to cook those family meals. All the bathrooms have been redone and the flooring repalced with tile.
Upstairs boasts four large bedrooms. The full bath upstairs has recently just had added a jacuzzi tub put in. There is plenty of room for that grwoing family or the family that needs more space. Within walking distance to the bus stop. Uptown and major highways are only minutesd away from this centrally located home in the north end of Charlotte.
Dave diCecco
Realtor/Broker
www.davedicecco.com
This 5 bedroom 2 and half bath home located in the north end of Charlotte provides plenty of room for the family. Located in a House Charlotte Neighborhood allows the new homeowner to own this home with NO MONEY DOWN. Sitting on a corner lot the level back yard is completely fenced in allowing kids room to play. There is a cutom built storage shed in the back with a separate office area as well.
When you walk into this great 1500+ square foot home you will notice the great utlization of space. The master bedroom has been converted into an office on the main level and has been adorned last year with cherry hardwood floors. The living room and all upstairs bedrooms have new carpet repalced within the last 2 years. You will notice a large eat in kitchen area with plenty of countertop space and cabinets to cook those family meals. All the bathrooms have been redone and the flooring repalced with tile.
Upstairs boasts four large bedrooms. The full bath upstairs has recently just had added a jacuzzi tub put in. There is plenty of room for that grwoing family or the family that needs more space. Within walking distance to the bus stop. Uptown and major highways are only minutesd away from this centrally located home in the north end of Charlotte.
Dave diCecco
Realtor/Broker
www.davedicecco.com
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