Your Real Estate Agent Providing You With Magic?

Yesterday I was out with a client showing homes to try and beat the home buyers credit deadline. We had lost a week waiting on a response back from a bank on a multiple offer situation that we eventually ended up losing. In the course of conversation as we were driving around looking at homes in the Charlotte area he mentioned something to me that hit home. He said " You truly care about me and helping me find the right home at the right price".

I thought about that most of the day yesterday and evening. It made me think back to a time a long while ago when I had the opportunity to visit disneyworld and get a back door tour of the makings of disney and the experince. An experience that I never realized shaped the salesperosn I am today.

A lot like disney or any other theme park or vacation spot we visit it ssi about making the experince magical. To the point that they want to return year after year and refer it to all of their family and friends. Walt Disney beleived it was not the rides or the games but the "experince" that made Disney so magical to all of the million of vistors that walk through that parke each and every year.

As a Real Estate professional I have taken the lessons I learned many years ago from that and applied it to my business and life. A home purchase is the LARGEST purchase and sale a perosn makes in their lifetime. Nobody doubts that we will never spend as much money or ask that amount of money for anything else. So why are we not trying to make it as magical as we can for our clients?

I guess i have learned a lot over the years about sales and negotiating that has made me very successful in my career. But,the one thing that I beleive has carried me through the most is making the experince as magical as I possibly can for my clients.

By magical, it is more so answering the phone when they call, returning e-mails in a timely manner, sincerely looking out for my clients best itnerest throughout the transaction, searching for that pefect home for them, spending countless hours driving around and looking at homes, staying up late to make sure that you have their home marketed to the best of your ability, being there for them after the sale, following up with them periodically to see how things are going. It is the small little things that make the experince for my clients magical.

In today's economy as more and more Realtors are dropping out of the business I think the ones surviving are the ones that make the experince as magical as possible for their clients.

Dave diCecco
Realtor/Broker
www.davedicecco.com