selling Your Home? Take Photos and More Photos

Everyday I am asked what I should do to help get my home sold. Or why has my home not sold yet? The answer sometimes is not the price but the look a buyer gets online of the home. With over 90% of home buyers starting their home search online the old adage "a picture is worth a thousand words" has more merit now than ever before.

It is just as easy for someone to click on to the next home based on the photos as it is for them to ask to look at the home. I have a professional home stager go over what the house needs and how to declutter it to make it show in it's best light. But, if you are unsure take pictures.

I tell all my clients take photos of every room from all four corners of the rooms. Do the same for the outside of the home. The more photos you can take the better you off you will be. Then take the photos and send them to family and friends who you trust their opinion. Ask them for an honest evaluation of your home.

Some of the questions I tell my sellers to ask are:

1. Does the room look to cluttered?

2. Is it to personalized?

3. Is it clean?

4. Does it show bright and airy or dark and gloomy?

5. Are the colors to bold or are they neutral?

6. Would you look inside this house if you were in the market based on these pictures?

7. What would you change if it were you?

If you get an honest feedback you might be surprised at the answers you receive. We all decorate our homes to our individual tastes and preferences...But what is the person looking at purchasing our home thinking? That is the questison you need to answer...You cannot appeal to everyone but your goal should be to appeal to the many and not the few.

I take the photos that I am thinking of using to advertise the home and send it out to ten people I trust and who have a variety of different tastes and decor. I ask them the same questions and filter through their feedback to see what I need to change to maximize the look of the home to attract the largest segment of buyers to not only want to click on the home; but look at it in person.

Today too many agents are telling people you are getting X amount of views online of your home. If those views are not correlating into people coming out to look at your home...something is wrong. If people are clicking on your home to get more details; chances are you have the home priced right. But if those clicks are not correlating into showings then something with the description or photos are wrong.

So take photos and lots of them.....it could be the difference between selling your home and not.

Dave diCecco

Realtor/Broker

www.davedicecco.com