Selling Your Home? Tell A Story

To many times homes that are priced right in this market do not sell for one reason or another. One factor I found recently when I got a lsiting on an expired home is telling a story about the house. Yes, I beleive that you need to take a lot of good qualitiy photos. However; photos only tell half the story. You need to be able to write about a house telling about it and the wonderful features the home has.

We all like to visualize things in our head. That is why some of the greatest writers of our time are who they are. Who has not read Mark Twain's Tom Sawyer and not envisoned themselves standing on the raft going down the Mississippi river reading it? Well it is the same thing with a house. You do not have to be a world class author or writer to tell a good story. You just need to be honest, sincere and most importantly detailed.

I personally feel that a story with pictures has more of a grab factor with people than just a good story or good photos. Why do one without the other? We are in a very competitve market today. People have many choices and are overwhelmed when they go online to view the vast amount of homes that are out there. For example, I had a client search in a specific zip code for homes in a $100,000 to $110,000 price range. After narrowing their criteria down to exactly what they wanted in the home they still had to search through 56 lsitings. That is a lot of homes to search through to see what you like and do not like. Most people are glancing at the photos and the first few lines of what is written and if they do not see or read anything they like they are moving on to the next home.

So, you need to have eye catching photos and catch words in yoru dsescription that tell a story about the house. You want people to envison themselves in the home with their furniture and belongings. You want to make them feel as if they already know the home before they get there. I took a listing that I just did that for. The house had been on the market for over a year prior with another agent. The photos were good; but there was a story to be told with the house and they did not tell the story. I did. In less than one month I sold the home.....

if you have your home on the market or are thinking of putting yoru home on the market tell a story about the home....who knows it may help you sell the home sooner rather than later.

Dave diCecco
Realtor/broker
www.davedicecco.com