Is Your Realtor Marketing Your Home?

On the surface this subject line might sound ridiculous to anyone who has sold a home or Realtors who are listing homes. But, are we truly marketing a home to the demographics and buyers that are most likely to be purchasing that home? I find in a lot of cases the answer is NO.

if I have a house in a golf community that backs up to a fairway or a green am I going to be marketing my home to boaters or outdoorsman who like to hunt or fish? Or am I going to go after the golf enthusiast out there? The same can be said with homes in the mountains and near lakes and ponds that hunting or fishing is viable. What if your home was close to a University, or mass transit to uptown here in Charlotte. Is your home priced for a first time buyer? Are you marketing the home to get it in front of those type of people? Or are we just putting a sign in the yard, placing it on the MLS system and letting it feed to the various real estate websites and sittign back and waitign for an offer to come in?

I recently had a few expired lsiting presentations that homes were located in such markets. By properly marketing the home to the type of buyer that woudl be interested in that style of a home, or location I was able to pull in three different buyers on three separate homes. All went under contract in less than 45 days. 2 of the 3 had said they have been looking for sometime online but never noticed the house they bought.

Now, I am not saying it will work with every house. There still is homes that are marketed properly to the right demographic of buyers and have not sold. But, is it not the job of your Realtor to market the home to the best of our ability to get it in front of as many qualified buyers as possible?

These days buyers have a lot of choices to make. In some cases to many. So, is your Realtor marketing your home to the right demographic buyer? And if not, Why?

Dave diCecco
Realtor/broker
www.davedicecco.com