I was intrigued to write this blog post after I was recently interviewed for a syndicated Real Estate talk radio show. In this fast ever changing market sellers are trying to find that one thing that will make their home stand out and bring in qualified buyers who will make an offer on their home.
So the marketing is working and you are getting buyers to tour your home. You have done everything the Realtor has asked you to do to make sure your home is properly prepared and staged for each and every showing. But, what are the buyers looking at or for when they view your home. And why are they not presenting an offer? it was a question I have given a lot of thought to recently. The fact, is I am currently working with four different buyers in four differnt price ranges. So, I began by asking them what they were looking at in a home when they toured it.
Now, all of my buyers had a "wish list" of what they watned in a home and features that were important to them. Based on that we have narrowed down the selection of homes to a handful on a short list. Yours is among them. What are they looking for in the home when they tour it? The answers might suprise you.
One common demonitor with all my clients was the overall condition of the home. They tend to look to see if the walls need patching, cracks in the ceilings, painting that needs to be done, carpets that may need cleaning and more. But you get the general idea. A large concern for them was when they moved in what work (even cosmetic) would they have to perform on the house.
Depending on the needs of the family another thing they all looked at was how the home was laid out. Was the floor plan one that was conducive for what they wanted and needed in a home. In some cases it might be having a home office area separate from the kids rooms, a kitchen with easy access to the dining area and open to enjoy friends over when they were entertaining. others it was the location of rooms from when you enetered the home.
Another one was the yard. Was the yard large enough for their needs. What did it back up to? Was it private? How was the landscaping of the yard..Did the yard need work or jsut maintenance? All things that my buyers told me influenced their descsion on a home once they viewed it.
Some wanted to know the space of closets....they had a lot of clothes and wanted to make sure there was enough space in the closet for their wardrobes.
How is the neighborhood. Is it safe? Are there children around their kids ages to play with? Is the street busy or quiet? Do the neighbors have large dogs that are barking all the time? Are the homes around it well kept or not cared for?
As you can see what the buyer looks for once they view the home can change dramatically from what they see online. They say a picture is worth a thousand words. But, nothing replaces the actual viewing of the proerty. Buyers all have different reasons for choosing a home. And though your home may be priced right and show well it may not be the right fit for that buyer.
Dave diCecco
Realtor/Broker
www.davedicecco.com
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