Are You Communicating With Your Realtor On Selling Your Home?

Okay....you must be. But are you telling your Realtor whether you are happy with their services? Are you explaining your pain and frustration in selling your home? Are you asking them their marketing ideas? Are they asking you for feedback? Are they sharing their ideas with you?

Sellers hire a Realtor for their expertise in helping get a home sold and negotaitng the best possible deal for them. We also market the home and study the market trends and what is happening in the neighborhood. All these variables help us to explain to you what the market is doing and how best to approach marketing your home and selling it. But, ultimately the descision is up to you. You, the seller, are paying us to get your home sold and bring you a qualified buyer to purchase your home. Either directly through someone who has contacted us about the home. Or indirectly from another Realtor who has a client that is interested in the home. So, if you do not agree with our strategy; are you saying something?

I constantly have the lines of communication open. I beleive in throwing my ideas off the seller and letting them know this is the approach I like to take. I love the feedback I get from the sellers. A lot of times when you are looking to market a home the seller can point out something to the Realtor they know because they live there. We as Realtors might not have knowledge to that. That information could help get the home sold.

Yes, you need to trust your Realtor is marketing your home the best way they know how to get it sold in the quickest possible time, for the most amount of money. But, who better knows the home than you? You should have input in how the marketing is being done. Or what they are emphasizing in marketing your home.

A great question I ask ALL my sellers is: "Why did you buy this home?" I am shocked when I get this puzzled look on a seller's face. They tell me why are you asking? Or you are the first to ask me that question. The answer is the same regardless of why they ask you.....the reason you bought this home may be the same reason the next person/family buys this home. Why not incorporate that reason into the marketing plan.

I beleive you have to communicate to the seller on a weekly basis what you are doing to help them sell their home. However; the communciation line needs to be a two way street. One in which the seller can pick up the phone and call you and say I have an idea about marketing my home. I always listen to suggestions and ideas. Until the day comes (and it will never happen) that I can sell 100% of my lisitings for the full asking price; 100% of the time in a short time frame; I will be open to any and all marketing ideas.

If you are not communciating with your Realtor; you need to. It is your home that you are selling.....

Dave diCecco
Realtor/Broker
www.davedicecco.com