Today technology has changed the way we do business and conduct our everyday lives. Ten years ago text was just starting out. Now that seems to be getting ancinet as we move to video texting on our phones. As technology changes we change the way we do bsuiness. Be it from shopping for clothes to buying a house. The interent and more specifically, the world wide web has helped us get more information in less time. But, throughout all the changes that are going on around us; there is still one variable that has not changed..... CUSTOMER SERVICE.
No matter how good a product is; or how how much we want it; if the customer service is not there we are left with a bad taste. That bad taste carries over for us to a negative feeling and impression about that brand or store. That impression factors into whether we do business again with that brand.
Well the same is true for Realtors. We work under an umbrella of a company brand and the service we provide decides how successful we are in this business. I have written a lot about home buying and how this is the largest purchase a person makes in their lifetime. It is also the largest single sale they are going to do in their lifetime. Do Realtors owe it to their clients to provide them with the best possible service available?
I was prompted to write this based on an event that occurred to me the other day. I had a closing. I represented the seller in the transaction. The seller had mentioned to me a few days prior to closing that they felt I did everything I could to help them get their home under contract and ensure that we were goign to close. They said that the level of service I provided them was a refreshing sign of what they had expected out of their Realtor; but had not received from their previous Realtors over the years. Thus, I received an opportunity because of the lack of customer service provided them by previous Realtors.
At the closing table I was there early ( I always am) and the buyers showed up prior to their Realtor. I introduced myself to them and they in turn thanked me. They said if it was not for my level of my service they did not beleive they would be closing on this house. They felt that their Realtor was not providing them the service I was. (the home had some issues that arose during the inspection process).
Has technology gotten in the way of what we should be doing? What happened to the old fashioned values of keeping the clients needs first and making sure they are taken care of. I live by one simple rule in my real estate business: "Treat others they way you would want to be treated." By doing this I feel that I always will provide each and evey client with the best possible service they could ever receive.
Dave diCecco
Realtor/Broker
www.davedicecco.com
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