There are a lot of Realtors who do not beleive in open houses. Some do well with them and others do not have any luck at all. Personally, I find it a great way to advertise a home and get it additional exposure.
Recently, an idea came up to hold an open house with ALL the homes in a subdivison. We all marketed the open house and let everyone knwo that there were going to be a group open house. Maps were provided as well as listing sheets to the other homes open during that time. We all marketed it as an individual open house with mention to the other eight homes in the subdivsion.
The response was overwhelming. Our traffic to the homes was five times the amount I have had when I help the home open as the only one. The fanfare and banners and balloons with the multiple signage drew added attention to the neighborhood and brought in more people to view the homes.
Buyers today have numerous choices. The reality of it is, if they are going to look at one home in a subdivsion; they probably are going to look at the other ones that are comparable as well. So, why not give them the opportunity to do it all at the same time?
Open houses work if done properly...this is just another way to help our sellers get their home in front of as many possible buyers as we can. In this economy our goal as a listing agent is to get the home sold. The only way to get a house sold is to get it exposed to as many as possible home buyers......
Dave dicecco
Realtor/Broker
www.davedicecco.com
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