Does Your Realtor Explain Their Marketing To You?

Recently I spoke with someone who had their home on the market with another Realtor. One of the questions I asked was why they felt the home did not sell? I hear a lot of the same answers from most homeowners... My previous Realtor put a sign in the yard and put it on the Multiple listing serivce with a flyer box in front and i never heard from them again except to ask me to reduce my price.

The other day I got a different variation on this response which made me wonder....I was told they did not feel their Realtor was marketing their home. Intriguing answer. Considering we do not get paid until the home is sold and closed you would think that their Realtor is doing everything possible to market the home to as many buyers as possible. But, what if they are? Are they communicating to the seller what they are doing as marketing and when they are marketing?

I make it a rule to not only follow up with my sellers every week to ten days; but to show them what I am doing to help them get their home sold in a timely manner. Yes, there are Realtors out there that still beleive putting a sign in the yard, placing it on the local Multiple Listing Service system and sitting back will get the home sold.

Now, Realtors all have certain marketing techniques that have worked for them in the past. I beleive in using what has worked as well to get a home sold.. But, is your Realtor thinking outside the traditonal means of marketing today? In this competitve market where the buyer has a wide array of choices you may need to do some unconventional marketing or different techniques to help expose your home to a wide array of buyers.

You should at least have a conversation every month with your Realtor to see what they are doing to help you get your home sold. This is a large transaction and I feel that my sellers need to have some input into the marketing of the home. Sometimes, they will tell you what made them look at the house or buy the house. It may be somethng that your Realtor did not think of in their marketing plan.

At least ask your Realtor what they are doing and ask to see some statistics or links for your home on various marketing avenues. You have just as much vested in the transaction, if not more than your Realtor does...why wait?

Dave diCecco
Realtor/Broker
www.davedicecco.com