Does Your Realtor Use Video To Market Your Home?

Everyone will admit that if you are looking to sell a home today you need to price it aggressively and have your home stand out from the competiton. Especially when you are competing against foreclosures and short sales. But how is your Realtor separating themselves from the competiton?

Just about every Realtor out there puts the home on their multiple listing service, places it on various interent sites, and does comparable marketing efforts to get a home sold. But is your Realtor offering you video as an option to getting your home sold?

I am attending a Coldwell Banker convetion this week. One of the topics of conversation was video. I do virtual tours on all my properties and am a strong beleiver in video to help a property sell. What I was suprised at was the statistics of home buyers who use You Tube and other video outlets to find a home. We all agree that over 90% of home buyers are on the interent searching for homes. What I found astounding is that over 70% of the buyers that are under the age of 45 use you tube and video to help them select homes to look at. Yes, I said over 70% of the under 45 crowd.

I have had great success in selling my listings in this competitive market. However; I did not fully realize the impact video had. Coldwell Banker has their own You Tube channel which receives over 7 million visits a month. It is one of the most visited real estate video channel visited on the web today. I never ask people which site they found my listing on. When I ask them where they found me; I always get found you online. I know my internet presence is great; but I realized that video may be the deciding factor as to why a larger amount of my listings are sold.

If you have your home on the market today and are not getting the traffic you were hoping for and you and your Realtor have concluded it is not price, condition, or location then it may be the lack of using video to market your home in this competitive market. You deserve to have your home marketed to as many avenues as possible....it may make the difference between someone looking and buying your home and not even knowing your home exists among the wide array of choices out there.

Dave diCecco
Realtor/Broker
www.davedicecco.com