Thursday, March 3, 2011

Is Your Realtor Marketing Proximity To Stores?

I have noticed a tend recently with buyers I am searching for homes for. They are realizing there are choices out there and sometimes it can be overwhelming considering the options that are availble to them. So, in addition to the standard amount of bedrooms, bathrooms, square footage and schools buyers are starting to ask proximity to shopping and restaurants. As we become more conscious of our surroundings; convience is starting to become a factor in our already hectic lives.

The funny thing is we always talk about how close certain places are to major highways for commuting or distance to major uptown business areas. We know that is a factor in the business professional life when choosing a home or even in considering certain areas. But, do we take into account the convience to walmarts, targets, shopping, restaurants, strip malls? How important is it ot buyer's today? Or do we just figure the buyers looking in that area already know?

Well I found an article talking about this. They surveyed 1000 home buyers. Over 75% of them said it was as important for them to have convience to stores and resturants as it was for them in terms of commuting time. That is a large percentage of buyers. of those 75% over 90% did a drive through the area checking for stores and convience before deciding to look at the house.

As buyers have many choices today. What separates them from purchasing your home over one in another neighborhood? If all is equal it could be the convience to stores. Yet, most Realtors do not advertise that or make any mention of it when marketing a home today. With over 90% of all home buyers starting their search online; this information could be the factor that makes them decide to look at your home and possibly purchase it....

Dave diCecco
Realtor/Broker
www.davedicecco.com

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