This morning I was on a listing presentation. I had done a thorough market presentation and market anaylsis for the neighborhood and felt very confident in procuring this listing. I went through my lsiting presentation and market anylsis. The buyer showed no emotion during any of this process. He seemed unfazed by the whole marketing thing. Then I apparently hit a nerve with him. Recently I switched over from asking Realtors in the Charlotte area to provide feedback to a survey format. I have five basic questions and a few lines for comments. I want to know what the curb appeal was when they pulled up to the house, thoughts of inside of the home, layout, price, and any improvements needed. Then I ask if they are interested in the house or not. If they reply no; then why. I have gotten great feedback from this survey for my sellers. It has helped them realize what the buyer sees and make the necessary adjustments to get their home sold.
I pulled out a copy of the survey and showed it to thsi client. I told him I ask every Realtor who shows the house to fill this out. I may not necessarily get it back...but I ask four different times. But when they do send it back to me I forward it on to you. Regardless of the answers i forward a copy of the survey on to you the seller i told him. A third person indepnedent of the situation has sometimes the best view of the home without any blinders.
He told me afterwards I had the listing. The reason he gave was the survey. He felt it was important to know what the buyers thought and this would help him realize what it took to get his house sold sooner rather than later.......
He also metnioned his last Realtor never shared any feedback responses or surveys with him. I told him in this market you need to give the seller every tool availble to help them make a descsion that is best for their home. Sometimes hearing a house is over priced by a few agents who show a home is all it takes to realize you cannot command what you had hoped for out of the market...Sometimes it is little things that can be easily fixed hindering you from selling your home. Without the feedback; you do not know what the buyers for your house are thinking.....If you are not receiving surveys or feedback from your agent...why not?
Dave diCecco
Realtor/Broker
www.davedicecco.com
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