I get a lot of different questions asked of me as a Realtor. Today I received one I have not heard before. I had a cleint who did NOT want me to place a sign in the front yard. Now, I know this is the age of the internet; signs are old school and they give the Realtor exposure. Well, yes that is true. But there is much more to a for sale sign if marketed right.
Today the "For Sale" sign placed by a Realtor can be one of the best marketing items the Realtor does. For one, if they place their cell phone number on the sign they are able to receive phone calls from propsective buyers about the property. That prospective buyer could be someone who either does not search for homes online or came across this by driving by. That could aslo be the person or family that purchases the house. I have had it happen to me on one of my listings.
Second, if the Realtor is marketing the home properly then the newest wave of information can be placed on the sign. One is a QR code. This is a web design that allows someone to download an app to their phone and click on the code on the sign and see the complete information for the listing including photos of the house right from their phone.
Third, Realtors are placing 24 hour recorded messages via text right on their signs. This allows consumers to drive by take the phone number and call to receive a recorded message giving them information about the property...
Fourth, Without a for sale sign you are unable to get the buyers that are new to the area and driving around looking at neighborhoods. They are most likely to call and if they like the neighborhood probably buy in there.
With all the benefits to having a sign in the yard; why would you not want it there to help market your home?
Dave diCecco
Realtor/Broker
www.davedicecco.com
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