Does It Matter Who Put Your House On Market

Why does it matter who lists my home for sale? Don’t all Realtors put the house on the Multiple Listing Service? Yes, all local Realtors will put it on the multiple listing service. But not all Realtors market a home the same way. The difference can be the difference between your home selling and not selling. Just because I put the home on the multiple listing service does not mean I am doing the same thing as another Realtor to help you getting your home sold. A recent study by JD Power showed that 94% of homebuyers surveyed in 2010 found the home they purchased online. Online does not necessarily mean that they found the home through a realtor. A realtor may have contacted them and sent them listings to view. But most buyers today do searches on their own to locate homes and send them to their Realtor for advice and schedule a showing. So, is your realtor marketing the home in the best possible light to enhance your showings and generate traffic to your house for a potential buyer to view and buy? There are a few main portals that consumers today tend to view for homes. Is your home showcased on those sites? Is the description and photos showing the best light of the house? Would you go see your house based on those pictures and description? How you answer those questions says a lot to how your Realtor is effectively marketing your home. Does your Realtor use video to showcase your home? I do not mean taking a large amount of photos and creating a slide show presentation for the consumer to watch. Do they actually go in and video the house and highlight the features of the house through a virtual walk through on the house? According to another study I read last April 68% of people use You Tube for searches. In the home buying the chances of your home getting clicked on and viewed increased by over 90% with a video of the house. What other marketing techniques is your realtor using to enhance your home and get it out to as many potential buyers as possible? There are many streams of advertising available and not all work. But, putting all of our eggs in one basket is never a good idea either today. Are they using the latest technology to enhance your home? With smart phones being like a mini computer can your home be clicked on and viewed on the phone? Does your Realtor keep in touch with you on a regular basis to discuss how showings went and marketing is going on the house? Or are you left to wonder what is happening? Communication is vital to a successful transaction and if you do not have it on the listing you will not get it during the negotiation. I talk to a lot of potential sellers who do not even realize to ask these things when they are thinking of listing their house… But are you doing yourself justice by not asking? Dave diCecco Realtor/Broker www.davedicecco.com