Monday, June 11, 2012
Should You Use A Limited Service Realtor To Sell Your Charlotte, NC. Home?
In a competitive market the question always comes up that should you use a limited service Realtor or Real estate firm to list your house for sale? Well a discounted firm or Realtor will not provide you with the services you need to sell your home today. Yes, there are success stories out there of them working. But if they all were that successful the full service firms would not be in business.
So what is a limited service really mean in the Real Estate business? Well, we all put the home for sale on the Multiple Listing Service. And some services will provide one or two other free services (maybe to go with it). Generally though they list the house on the service for you and upload any documents you need and that is it.
But, how many people are finding the house through the Charlotte Multiple Listing Service? Who is fielding the calls on this listing when they come in? Are prospective buyers getting questions answered that they need when they call in? Or is the assumption that the house is going to be co broke with another Realtor?
Well the truth is that over 95% of ALL home buyers begin their process online today. Of that staggering number over 68% find the house they are going purchase online without the help of a Realtor. They find them through other portals outside of the Charlotte Multiple Listing Service. So, how many potential clients are you losing by not having your home showcased on other sites?
Who is the designated person to call on the listing? If it is a limited service where you paid a flat fee...where is the motivation for them to return the call in a timely manner and answer any questions the potential buyer of the house may have?
Today, more than any other time I have been in the business I am showing more of my listings to potential buyers than before and have sold a few of them to those buyers. Who is handling it for you on the limited service?
To many times people think it is cheaper to have someone put a house on the Charlotte Multiple Listing Service and sit back and wait for another realtor to sell the house. if it were that easy we all would be doing it that way....There are many reasons why you need a full service broker. but if you are considering a limited service broker what are you really getting?
Dave diCecco
Realtor/Broker
www.davedicecco.com
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