When Selling Your Charlotte, NC. Home; Why Did You Buy It?

When a seller is looking to market their home for sale and begins the process of talking to different Realtors the first question most Realtors ask is: "Why do you want to sell the house?" is that answer going to help your Realtor sell the house? probably not. The first question I ask someone is why did you buy that house? This is going to help me market the house and sell the house for them. If there was a reason someone bought that house; chances are there is someone out there who may purchase that house for the same reasons again. Instead of focusing on why they are selling a house your Realtor should focus on why you bought that house. By asking that question; I can tailor a marketing plan around it. I can highlight the features that sold them on that house and when a prospective buyer is looking at the house online or in person those highlights might trigger something they did not think about and bring a potential offer to the table. I never really thought much of it until recently when I was doing a listing presentation and the seller looked at me like I was speaking a foreign language. They mentioned no-one asked that before. Then I had a recent closing where the buyer told me that the highlights of why the seller bought the house in my video is what attracted them to go and look at the house and eventually purchase it. The competition is large out there and without something to give you an edge; what separates you form the competition when a prospective buyer is looking at a home? Tell your realtor why you bought the home initially and ensure they are incorporating that into the description of the home and using it to help you get your home sold….It could be the difference between your home selling and not selling Dave diCecco Realtor/Broker www.davedicecco.com