Does Content Matter In Listing Descriptions When Selling A House?

The question is one I always ask a seller when they have not sold their house and looking to change realtors. What type of content did your Realtor put in on your Charlotte, NC home. We all have heard the phrase that a picture is worth a thousand words. As true as that is and as much as multitude of photos have helped me sell my fair share of homes; leaving out content can also hinder the potential sale of a property. A photo can only tell so much of a story. Wording and the content you write can help add to the value of a house or increase the value of a house. Can you tell by a photo if the roof was replaced in the last few years? Or if the house has newer hardwood flooring, or new AC unit? How about the layout or the use of space in a house? There are a lot of things that photos tell us about a house that help us decide as buyers and agents whether to go and visit the house ro not. but photos only tell part of the story. The rest is told through the description we write on a house. I have received more showings on one house because of the content I wrote than the photos. Reason i know is that my pictures were no less attractive or less in quantity than the previous agents. but where the other agent failed to write anything in the description; I got into a lengthy story about the house and the unique features the builder put in that custom house. It increased the showings tenfold and brought us an offer and contract on the house..... In the day of modern technology, Realtors are sometimes taking for granted that pictures and visual effects are all that is needed to sell a house today. But going away from the basics that got us there is taking away from a valuable source that can help you sell a house in this competitive Charlotte market... Dave diCecco Realtor/Broker Coldwell Banker United www.davedicecco.com