Marketing Your Charlotte NC. Home To Sell In 2013

As the pendulum has started it' shift toward the sellers; home owners in Charlotte, NC area are deciding on whether to put their homes on the market or to wait it out. Some home owners have been waiting it out on the hopes of the market improving and feel the time is right with inventory levels down to levels not seen since 2007 during the peak of the housing boom. But finding a Realtor to list your home and put it on the market with a sign in the yard and in the Multiple Listing Service may not be enough to sell your home today. Home buyers are more conscious than ever of the way the market was and are more prone to be a little more hesitant and sure about their move first. One trend that is becoming a popular search among home buyers is the lifestyle. What does the neighborhood or area have to offer for them? Is there a greenway locally? A Park? Can they bike to work or school? How far are stores or highways? Is the neighborhood child friendly? Does it have sidewalks? The list goes on..... Home buyers today are looking for more than a house; they are looking for a home with a lifestyle in an area that fits their lifestyle. Marketing a home to the benefits of the area can be a plus that attracts a buyer to your house over another one and may lead to a sale... For example, a home that backs up to a town park and is wooded in the rear with walking trails and playgrounds and tennis courts, baseball fields and a track might be appealing to the outdoors family that likes to do things like that. But if you do not mention that your home backs up to it when they are searching for a house you are just another 4 bedroom two and half bath home. or one that has access to a greenway have become popular among home buyers in the mallard creek section of charlotte because of the possibilities the greenway offers to get to work and school today... Inventory is down but home buyers are not just buying. They are looking for the right house at the right price in the right area with lifestyle they want....Marketing your home to the amenities that the area offers will only enhance your chances of a sale of the house. he two examples are of homes I showed this past weekend where neither of those things were mentioned and only based on my knowledge of the area and knowing what they are looking for did we view them....but what if I was not that astute to the specific neighborhoods? Would another agent have shown them those homes? Maybe or maybe not.....But why take that chance? Buyers are not buying homes just because they are on the market anymore. They are buying homes that fit their lifestyle and wants and needs. By marketing to the strengths of a house you increase the chances that the house will sell faster and for more money. Because we all know the longer a house sits on the market the harder it is to sell because of the perception of something wrong and you tend to get less money. Dave diCecco Realtor/Broker Coldwell Banker United Cell:704-519-7895 ddicecco@cbunited.com www.davedicecco.com