Selling Your Home In the Winter...Use An Interior Photo As Your Primary Phot

As we head into the spring selling season in Real Estate this is historically the time when the housing market every year starts to pick up again. People are getting tax returns, kids are finishing school and people are considering relocating becuase of the weather. So you have decided to put your home on the market to get a head start on the spring selling season. Probably a good idea. But the outside of yoru home looks cold and dreary form the winter....What do you do?

We have all heard the adage a photo is worth a thousand words. No more so than in Real Estate. As 90%+ of all buyers begin their home search online. Photos have become the staple by which people decide to look at a house or not view a home. As the winter has been rough on certain areas of the country and the trees look barron, is that the image you want portrayed of your home online today? Now, as the weather warms and flowers begin to bloom and grass begins to grow green again; your Realtor can retake an exterior picture of your house. But what do you do in the intern?

I tell them I will retake a photo of the exterior of the home in the spring if the house has not sold by then. However; the exterior picture is the first photo someone is going to look at of the house when it comes up in their search. It is historically the primary photo every Realtor uses when marketing a home. So how do you overcome the cold dreary look outside and have people click on your home?

I have gone form showing the exterior of the home on the primary photo to showcasing a strong room in the house. Every house has a focal room where it is the main part of the house and a stron selling feature of the house. Use that as your primary photo. For one, it will catch the attention of a buyer. You will be the only one (most likely) that has a different photo than the exterior as your primary photo. Let's face it, curosity will get the better of us. It will stand out and intrigue enough to get more people to click on the hosue to see what the exterior looks like and the rest of the house. They may not have clicked on your home if it was the same dreary exterior picture everyone else has on the outside. But once they view your home photos you have increased the chances of them wanting to view your home. Ultimately that is the goal. Without people looking at your home; the chances of it getting sold drop dramatically. So, why not increase your chances for exposure and views now?

David diCecco
Realtor/Broker
www.davedicecco.com