I had an interesting question posed to me the other day from a prospective seller. Their question stemmed from whether you are really hiring the Realtor to sell your home or the company. A good question and one I have to admit I have not really considered to be a difference factor when it came to hiring a Realtor to sell your home. Does it really matter who's company sign is located in your front yard?
Perception wise it does. I did some research on this topic and nationally it is a larger factor than I perceived it to be. 78% of the people who listed their homes and did not personally know a Realtor chose one based on the company they worked for. To me that was an astonishing number.
What makes a Realtor good or excellent at their career? Probably not that they are affiliated with one company over another. But their passion for the business and desire to help each and every client sell their homes for the largest amount of money in the shortest period of time.
Now, there are caveats of a large well known branded company helping with marketing or bringing in outside referrals to the area. If the area you live in has a high relocation number for jobs and your company is one of the select few on the major relocation companies preferred vendor list; it can help.
I always went in talking with prospective sellers about ME and what I will do to help get their home sold. Should the compnay matter? No...I beleive you are not hiring my company to represent you (though technically you are) but you are hiring ME to market and sell your home for you.
Dave diCecco
Realtor/Broker
www.davedicecco.com
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